The City of Owatonna’s brand elements help shape perceptions about the organization, its elected officials and employees as well as its services and facilities.
Partnering in the Community-wide Brand Initiative
The City partnered with the Chamber and other community stakeholders to provide funding, secure a consultant and form an advisory committee to research and launch a community-wide brand. The new brand is much more than just a new logo. It provides messaging and graphic elements that capture the Owatonna experience for those who live here, work here, do business here and visit here.
View Frequently Asked Questions about the Community-wide Brand.
Visit Branding Owatonna for additional information about:
- Why these community partners teamed up to create a community-wide brand
- The process that was used to develop Owatonna’s new brand
- The findings from the research that was done that led to the development of the new brand